顾客

The strategic model is from the realization result that product center changes to customer center, maximal utilize customer purchase behavior and other information. The paper has expounded relationship among Value asset, Brand Equity and Value of customer loyalty. The dissertation recommends a customer centre operation, which can help to more efficient find customer, keep customer loyalty and operate customer asset.

采用的战略模型是从以产品为中心的思想向以顾客为中心的思想转变的必然结果，充分利用顾客购买行为等信息，阐明了顾客价值、品牌资产和维系顾客之间的关系，为企业更好地把握和挖掘顾客资源，经营顾客资产，从而实现以顾客为中心的经营思想提供一种思路。

In this paper, fuzzy theory, Markov chain and RFM model are integrated to evaluate customer lifetime values. This approach calculates the profit contribution of customers in every purchasing situation. Firstly, customer purchasing state is updated contiguously by fuzzy theory and RFM model with transition matrix which represents the probabilities among purchasing states. Then the profit contribution of each period is computed by using revenue and cost data. Finally, the profit contribution of each customer is accumulated through some discounting consideration. This will construct the final customer lifetime values.

本研究结合模糊理论、马可夫链、和RFM(recency， frequency， monetary； RFM)模式，配合折现模式来计算顾客终身价值，其中模糊理论及RFM模型定义顾客之购买状态，马可夫链则推算顾客在每期购买状态改变的机率，然后推估出顾客在每期交易的转换机率，再结合产品的收益与成本资料，算出顾客在各期对公司的利润贡献，最后将各期的利润贡献折现加总，计算出各种购买状况下的顾客价值，利用此顾客价值就可指出哪些是对企业有利的顾客。

This paper tries to do the research of analyzing the relation of the customer loyalty and the customer satisfaction under the electronic commerce shopping environment, and th...

本文试图通过对电子商务购物模式下顾客忠诚与顾客满意的关系的研究，提出了电子商务购物模式下顾客满意与顾客忠诚的构成体系，为网络商家销售商品、提高顾客忠诚提供建议和指导。

This article first studies the current outlook of Guangzhou Telecom and proves the usefulness and essentialness of customer satisfaction theory. Secondly, it analyzes the customer base of Guangzhou Telecom and introduces the index, degree, and test of customer satisfaction for external and internal customers. Finally, based on the three components of customer satisfaction theory, mind satisfaction, behavior satisfaction, and visual satisfaction, it discusses a complete solution on how to implement restructuring and development strategies in Guangzhou Telecom.

本文首先在认真研究了广州电信目前的发展形势后，分析了广州电信导入CS理论的意义和必要性；其次，对广州电信的顾客群进行了分析，并制定了针对外部顾客和内部顾客的顾客满意指标、顾客满意级度和顾客满意测评方法；最后，以CS理论三个组成部分—理念满意、行为满意和视觉满意为基础，研究了一整套适合广州电信改革和发展策略和具体实施方法。

The experiment results show that GP can produce accurate, completed and consistent target customers profile rules, the CCRM platform using Web Services as the information technology architecture base is technically feasible, and the result of experiment shows that enterprises' adopting CCRM model can generate positive impact on their CRM performances in the stage of customer acquisition within EC environment.

由实验结果得知，遗传规划法可以分析出完整、精确、具一致性的目标顾客轮廓规则，以网路服务为基础的协同顾客关系管理平台在技术上可行，实验结果证实在电子商务环境下协同顾客关系管理模式对企业的顾客关系建立阶段之顾客关系管理绩效可以产生正面的影响。

Data were collected from 201 customers in Northern Taiwan. Results showed that salesperson's customer in-store positive moods on customers purchase intentions was indirect through the mediating processes of customer in-store positive moods and perceived service quality, recommendation on customers purchase intentions was indirect through the mediating processes of perceived product quality, and ingratiation on customers purchase intentions was indirect through the mediating processes of customer in-store positive moods and perceived service quality.

本研究共回收201份的有效问卷，结果证实销售人员表现正面情绪表达与顾客购买意愿间，会受到顾客在店内的正向心情及顾客知觉服务品质这二个变数的中介；销售人员所采取的推荐战术与顾客购买意愿二者间，会受到顾客知觉产品品质这个变数的中介；销售人员采取的逢迎战术与顾客购买意愿间，会受到顾客在店内的正向心情及顾客知觉的服务品质这二个变数的中介。

Our projections were based on the successful launch of Manx products through Gordon Brown outlets.

本课主题 Management Themes 阅读下面关于一项出了问题的投资报告读后请讨论后面的问题机密报告关于收购戈登布朗有限公司事宜背景材料两年前戈登布朗有限公司被以 250 万英镑的价格收购戈登布朗有限公司是英格兰东北部一家专营办公家具的家庭公司曼克斯办公设备公司认为收购戈登布朗公司是在该地区扩大顾客数量的一种有效途径结果两年后戈登布朗的经营仍未盈利去年亏损 25 万英镑尽管进行了大量改进并彻底转变了管理方式该公司所拥有的顾客数量和业务量还是逐步下降分析我们已找出下列原因 1 戈登布朗在本地区是一个家庭公司的形象改进不仅改变了公司的上层管理也改变了公司的特点顾客对改进后的公司缺乏认识 2 戈登布朗的产品主要是传统的办公家具面是曼克斯办公设备却属于现代风格系列没有制定明晰的产品战略来促销这两种风格迥异的产品结论更多请进大家学习网http：//club.topsage.com 1 2 若我们的目标旨在扩大英格兰东北部的顾客群我们早该考虑到戈登布朗公司顾客们的需求若我们想改变公司面貌使其开始盈利我们必须在今后更加关注消费者需求 1 1 讨论问题若你当初处在曼克斯公司的位置你怎样对待这次收购 2。

Connected with the example of SAISC, develop the studies from three aspects. First, it should be defined that the theory of CSAS(customer satisfaction alarm system) is based on the relation between demisable profit and customer satisfaction.

文章结合上海汽车工业销售总公司主要就以下三个方面展开研究：一、明确让渡价值和顾客满意之间的关系是建立顾客满意预警系统的基础理论，以营销学中的4C为核心理论，以企业流程再造为实施顾客满意体系改进的实施理论，应对传统的组织结构进行转变，形成以顾客满意为目标的价值取向；二、建立顾客满意预警系统。

The first part is literature review of relevant Customer Value Theory. In the following part, research questionnaires about customer value in health and fitness entertaining and straight rebuy tendency are designed concerning to existing survey methods and combined with the status quo and features of health and fitness entertaining enterprises. The third part is surveys and analysis about the status quo of custom value in bodybuilding clubs in Nanjing. Six common factors, named as "sentimental value","consumption cost","product value","service value","expected value", and "function value", are concluded as the elements of customer value in health and fitness entertaining after factor analysis and are discussed in the fourth part. In the fifth part, influences of the various elements of customer value on customers' straight rebuy are obtained by Logistic regression analysis. The sixth part is about the relationship between customer individual attribute and customer straight rebuy reached through partial correlation analysis.

首先，梳理了顾客价值理论和体育健身俱乐部相关研究的文献；其次，以顾客价值已有的探测方法，结合商业性健身俱乐部的现状及特点，设计出商业性健身俱乐部顾客感知价值及重购意向的调查问卷；第三，对南京市健身俱乐部顾客价值现状进行了调查和分析；第四，通过因子分析得出商业性健身俱乐部顾客价值构成要素结构，共有六个公共因子，命名为&情感价值&、&消费成本&、&产品价值&、&服务价值&、&期望价值&、&功能价值&；第五，通过Logistic回归分析，得出健身俱乐部顾客价值构成要素对顾客重购行为的影响；第六，通过偏相关分析得出健身俱乐部顾客个体属性与顾客重购行为的关系。

Sales To achieve agreed monthly sales and average transaction value targets for area of responsibility To communicate sales targets and achievement against targets to the sales team on a daily basis To be proactive in identifying selling opportunities and putting in place initiatives that will help achieve and exceed the sales targets Product Knowledge To be able to provide the customer with product information that will enable them to make an informed decision about the item they wish to purchase To be able to communicate confidently the unique selling points and the features and benefits of the product To actively use this product knowledge to provide mix and match ideas for the customer and to up-sell to maximize the sales value Team Leadership To demonstrate and reinforce the Lane Crawford Vision And Values at all times and provide the necessary leadership to gain commitment from retail sales team To identify and execute ways to increase employee's loyalty, satisfaction and pride with the Lane Crawford experience To provide on job training to new hires to ensure they meet the required standards in all aspects of their job within the 3 month probation period To provide on job coaching to ensure that sales associates are able to consistently deliver and exceed the Lane Crawford service standards To train sales associates in product knowledge and mix and match To monitor and review performance of team with the DSM, identifying individuals who are ready for promotion or require performance improvement plans Manage performance of team on a daily basis and take appropriate action with those who fall below standard (in consultation with DSM/HR Department) Housekeeping To ensure daily housekeeping standards are maintained at all times through effective staff scheduling To maintain visual merchandise presentation in line with VM Standards Manual To prevent stock and pilferage by being alert and informing manager/security of potential issues To ensure cashiering function is performed to a high degree of accuracy To ensure stock is continually replenished to ensure a full range of items are available for the customer

顾客服务提供一致、友善和尽责的服务，确保连卡佛的服务标准在任何时间均得到贯彻执行在整个服务过程中积极主动，并提供独特服务，抓住每次机会，为顾客提供超越预期的购物体验向顾客和员工展现了解最新潮流与时尚的热切希望，并积极交流确保每次销售都有售后服务活动跟进，如预定、礼品包装、发送和投递、看管服务确保在零售区域随时有足够的人手提供预期标准的服务，随时提升日常业务水平收集顾客反馈信息并与经理/其他合适人员分享高效并有礼貌地处理和解决顾客投诉，令顾客满意销售达到责任区域内既定的月度销售额和平均交易值目标就销售目标和完成情况和销售团队进行日常沟通积极发现机会并主动创造，帮助达到和超越销售目标产品知识为顾客提供产品信息，使他们在充分了结的基础上对欲购商品做出购买决定能自信地表述产品的独特卖点、特征和优点积极利用产品知识，为顾客提供搭配意见，提升销售业绩，使销售额最大化团队领导随时展示并强调连卡佛理念和价值，展现必要的领导能力，以赢得零售团队的信任发现和执行能提高员工忠诚度、满意度和连卡佛体验自豪感的方法对新进员工的培训进行监督，确保其在3个月的试用期内在各方面均达到工作要求提供工作指导，确保销售助理能一贯执行并超越连卡佛服务标准对销售协理进行产品知识和搭配的培训与DSM一起监督和检查团队的业绩，确定哪些人适合提升，哪些人需要订立业绩改进计划对团队的工作进行日常管理，并对落后员工采取适当的措施内务处理通过有效的员工工作编排，时刻维护日常内务处理标准确保形象商品的展示符合VM标准手册要求保持警惕，就潜在问题通知经理/保安，防止积压和盗窃的发生确保收银职能的精确履行确保货源的持续补充，可随时向顾客提供全系列产品

This is not an ordinary box, which is used as a background picture of the dialog box, very pretty.

详细说明：这可不是一个一般的对话框，它是用图片作为背景的对话框，非常好看。

Conceal me what I am,and be my aid for such disguise as haply shall become the form of my intent.

遮掩我的身份，帮助我，我的面具将成为我的目的。