以指导的方式

The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.

本研究采用内容分析的方法，以《龙吟榜》上榜的华文平面广告为研究对象，通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析，全面系统地探讨华文平面广告创意十多年来的变化态势，希望为今后的华文平面广告研究提供新的理论指导，并为广告从业者以及关注华文广告发展的人士提供些许借鉴。

With a clear understanding of theory and large numbers of facts, this article analysis the following problems by the view and method called materialist dialectics. First, the concept of information ethics is established when the moment people's life style begins to change in Information Age, with understanding of both the basic principle of moral life and moral problems existing in our society and have knowledge scope range from social practice to abstract theory. Second, the essence and forming rules of information ethics is revealed with the help of studying some basic questions and debating some characteristics from the philosophy point of view. Third, the further analysis of the system formula and social function is founded on debating the theory, which forms the system from the ethics point of view.

本文在梳理理论文献和掌握大量实证材料的基础上，以唯物辩证法的观点和方法为指导，对以下问题进行了分析和讨论：一、从信息时代人们生存方式的变迁入手，明确社会道德生活的基本要求，在认清信息社会存在的道德问题的基础上，从社会实践到理论抽象，确立了信息伦理观念；二、从哲学的角度出发，研究信息伦理生成的基本理论问题，在厘定相关概念的基础上，讨论了信息伦理的特点，揭示了信息伦理的本质及其生成规律；三、从伦理学的角度出发，在讨论构建信息伦理体系的理论依据的基础上，进一步分析了信息伦理的体系结构和社会功能；四、从社会实践的角度出发，研究信息伦理在信息传播过程中的应用问题，从理论回到实践，提出了较为系统的信息伦理原则和信息道德规范。

The author believe that our Party must has hers theory and reality basement to bing forward the geal of Constructing Socialist harmonious society.

笔者认为党提出&构建社会主义和谐社会&的目标是有其理论和现实基础的，这个目标的提出，对建设有中国特色的社会主义具有重大的政治、经济和理论意义；笔者以为，构建社会主义和谐社会是一个长期的历史过程，提出了全面提高党的执政能力，以科学发展观为指导，构建社会主义和谐社会的措施；坚持以人为本，提高党激发社会创造活力的本领；坚持从有利于全面发展的角度加强社会建设，提高党管理社会事务的本领；坚持从有利于协调发展的角度，提高党协调利益关系、促进社会公平和正义，实现社会安定团结的本领；加快推进经济结构调整和增长方式转变，不断提高驾驭社会主义市场经济的能力；坚持从有利于可持续发展的角度来加强党的执政能力建设，实现人与自然的和谐发展。

Cynanchum Lingtai apricot production in the average weight 65 grams, the brightly-colored fruit, juicy rich, sweet-sour taste, sweet from the nucleolus, when the late Qing Dynasty famous Shaanxi, Gansu provinces, the Qing imperial court Tongzhi tribute for years.

灵台生产的牛心杏平均单果重65克，果实色泽鲜艳，汁多味浓，甜酸适口，离核仁甜，清末时就驰名陕、甘两省，清同治年间曾为朝廷贡品。

Chenopodium album,Solanum nigrum, and Amaranthus retroflexus were very susceptible to the herbicides. Polygonum persicaria and Abutilon theophrasti were relatively less susceptible to the herbicides, and Lycopersicon esculentum was not susceptible to it. The relationship between reduction rates of weed biomass and PPM values of weed leaves 2,4, and 6 days after treatment was established.

供试的6种杂草对该混剂的敏感性存在显著差异：红心藜Chenopodium album、龙葵Solanum nigrum和反枝苋Amaranthus retroflexus对该混剂最敏感，ED90值分别为47.65、71.67和29.17g/hm2；春蓼Polygonum persicaria和苘麻Abutilon theophrasti敏感，ED90值分别为96.91、114.20g/hm2；而番茄不敏感。