查询词典 conspicuousness

The "product line---demand---consumers" pyramid" model combining with Maslow"s Need Hierarchy Theory explains the dynamic relationship among the luxury brand"s core products, the main targeted consumers and their main demand. Firstly, competition, sales pressure, market development and other reasons make the core products and product lines growing, namely downward to the bottom of the pyramid; Secondly, with the product line downward to the bottom of the pyramid, the number of luxury consumers has been expanded; Thirdly, because of the exclusive consuming demand, consumers" requirements of conspicuousness and self-fulfillment for the luxury goods are upward to the top of the pyramid.

因此，本研究结合马斯洛需求层次理论，提出了"产品线—需求—消费者金字塔"模型，说明了奢侈品品牌的核心产品、主要目标消费者及其主要需求之间的动态关系：第一，由于竞争、销售压力和市场发展等方面的原因，使得核心产品、产品线有扩大的趋势，即向金字塔下方发展；第二，随着产品线向金字塔下方发展，奢侈品的消费者数量也随之扩大；第三，由于消费需求的排他性，消费者对奢侈品的炫耀性和自我实现性要求则是向金字塔上方发展的。

Luxury;; Consuming Behavior;; Conspicuousness;; self-fulfillment;; Marketing Management

论文导师高韧，论文学位硕士，论文专业企业管理

If you are unfortunate enough to the lovelorn, please tell me, I will help you out, really, please contact me!

如果你不幸失恋了，请告诉我，我会帮助你摆脱困境，真的，请联系我啦！

China's plan to cut energy intensity by 20 percent and pollutant discharges by 10 percent between 2006 and 2010 is a case in point.

中国计划在2006年到2010间降低20%的能源强度和减少10%的主要污染物排放，就是一个这样的例子。