广告业

In Rushdie's view, advertising has changed a lot from when he was a copywriter.

在拉什迪看来，广告业跟他做文案的时候变了很多。

Frosty the Snowman and his famous corncob pipe couldn't escape the clutches of the advertising industry either; a whiskey maker in 1890 used Frosty's likeness to showcase an entirely different kind of holiday cheer.

雪人福斯弟和他著名的玉米棒子烟斗也脱离不了广告业的影响。1890年，一个威士忌酿造商使用福斯弟的形象来展示一个完全不同的节日餐。

Like the Energizer Bunny, Rudolph the Red-Nosed Reindeer got his start as an advertising gimmick. A copywriter named Robert L. May first created the merry misfit in 1939 to lure shoppers into the Montgomery Ward department store. Frosty the Snowman and his famous corncob pipe couldn't escape the clutches of the advertising industry either; a whiskey maker in 1890 used Frosty's likeness to showcase an entirely different kind of holiday cheer. Once Prohibition ended, the chain-smoking snowman quickly became the go-to guy for alcohol ads, appearing in posters for Miller Beer, Jack Daniel's, Ballantine Ale, Rheingold Beer, Schlitz, Schenley, Oretel's Lager Beer, Chivas Regal Scotch, Fort Pitt Pale Ale, Mount Whitney Beer and Four Roses.

和劲量那只著名的兔子一样，红鼻驯鹿鲁道夫这一形象也是作为广告推广开来的是一名叫做罗伯特·L的广告文案，在1939年为帮助蒙哥马利·沃德百货公司促销时最先创造这个有趣的形象而玉米芯烟斗和雪人同样是广告业的产品1890年，一名威士忌酒老板用雪人形象作为一种与众不同的圣诞餐代表在禁酒令结束后米勒啤酒，杰克丹尼，百龄坛，莱茵黄金啤酒，施利茨啤酒，Schenley，Oretel熟啤酒，芝华士，皮特堡淡啤酒，惠特尼山啤酒和四玫瑰酒都使用过它的形象

Making Microsoft sexy is certain to be Crispin's biggest challenge yet, as its creative types are surely aware—since they, in line with the rest of their industry, overwhelmingly own and use Macs.

给微软整容无疑是Crispin遇到过的最大挑战，因为后者充分了解微软的创造性——事实上这里的人们和其他广告业的从业者中的绝大多数买的和用的都是Mac。

I hear advertising's a cutthroat business.

我听说广告业是个让人窒息的行业

All these advertisements are of abundance of contents, variety of forms, distinctiveness of characteristics. Its the feature of ...

这些广告内容丰富、形式多样、特色鲜明，尤其是本真、诚信的广告特色，对今天的广告业仍然具有较强的现实意义。

Forestallment of Media Buying,How does China Ad Get through?

媒介购买垄断，中国广告业如何过坎？

Forestallment of Media Buying, How does China Ad Get through?

专题：媒介购买垄断，中国广告业如何过坎？

This may be explained by the infancy of the Chinese advertising business and the lack of formalization of management styles.

这个现象可以用中国广告业尚不成熟以及中国缺乏规范的管理来揭示。

But that's the point.Media are fragmenting , and so are advertising and marketing platforms.

但重点是媒体是纷繁复杂的，所以广告业和市场营销平台也错综复杂。

If you are unfortunate enough to the lovelorn, please tell me, I will help you out, really, please contact me!

如果你不幸失恋了，请告诉我，我会帮助你摆脱困境，真的，请联系我啦！

China's plan to cut energy intensity by 20 percent and pollutant discharges by 10 percent between 2006 and 2010 is a case in point.

中国计划在2006年到2010间降低20%的能源强度和减少10%的主要污染物排放，就是一个这样的例子。