广告

Judging from the mode of presentation and standard of current technique, Web Advertising can be grouped as, Banner Ads, Co-brand Contents Ads, Advertorial Ads, pop up ads, Special Dynamic Ads, Email ads, Event Ads, offline ads and more.

从发布的形式及现有的技术水平上来判断，目前网络广告可分为，网幅广告、赞助商型广告、社论型广告、弹出式广告、内嵌式广告、电子邮件式广告、活动宣传广告和离线广告等形式。

The goal of this thesis is to protect fair competition of the market and consumer's rights and interests, chapter one is the introduction, the aim and the motive of the research and research range; Chapter two is the advertising summary, recommend meaning , introduce the regulation of false or misleading advertisement in our country and foreign countries; Chapter three collects the cases regarding false, untrue or misleading advertisement from Consumer Protection Law and Fair Trade Law, as well as the documents and theories in order to form important basis to make out a set of judgment criterion with four stages to determent a false, untrue or misleading advertisement at Chapter four. Chapter five focuses on the civil liabilities of advertising media of the advertising agency; Chapter six is the conclusion which gives suggestion to improve recent determination structure on false, untrue or misleading advertisement.

本文以保护市场之公平竞争以及消费者权益的角度为出发，第一章为绪论，说明研究动机研究方法与研究范围；第二章为不实广告概述，介绍不实广告之意义以及我国与国外对其之法律规范作说明；第三章为收集消费者保护法与公平交易法的相关案例以及文献与学说形成判断不实广告架构的重要依据，而在第四章对於我国判断不实广告之原则做个重新建构，按虚伪不实与引人错误系两种不同之概念，本文依其拟制出一套新四阶段的不实广告判断准则；第五章系整理不实广告的关系人企业主、广告媒体业、广告代理业之民事责任并分析其所负之责任；第六章为结论并提出改善我国不实广告之判断准则之建议。

Notwithstanding the foregoing, Google shall not be liable for any payment based on: any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions originating from Your IP addresses or computers under Your control, solicited by payment of money, false representation, or request for end users to click on Ads, or solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; Google advertisements for its own products and/or services (excluding payments based on completed Referral Events); or clicks co-mingled with a significant number of invalid clicks described in above, or as a result of any breach of this Agreement by You for any applicable pay period.

尽管有上述规定，但是 Google 不负责支付与以下各项有关的费用：由任何人、漫游器、自动化程序或类似设备（根据 Google 的合理判断）对任何广告产生的无效查询、无效推介活动或无效点击或展示所带来的收入额（包括，但不限于通过以下任何点击或展示：源自您的 IP 地址或您所控制的计算机，通过金钱支付、冒名代表或申请所请求的最终用户在广告上的点击，或通过金钱支付、冒名代表、非法或无效申请所请求的最终用户完成的推介活动）；向其浏览器已禁用 JavaScript 的最终用户投放的广告或推介按钮；为慈善机构提供的广告以及 Google 投放的其他替代广告或透明广告；为自己的产品和/或服务所投放的 Google 广告（不包括与已完成的推介活动有关的费用）；在任何适用支付期内，与中所说明的大量无效点击次数相混的点击次数，或任何其他有违本协议的行为所产生的点击次数。

Actually network advertisement this thing is very the thing of entirely imaginary, for finite to our financial capacity individual, basically won't have the effect with practical what, perhaps should say effect =o, perhaps you should say those big websites, big door, big forum, advertisement frightens a the dead more, ah, that is much really, but the advertisement effect in the advertisement effect to them and our eye is different, why so say inside, the advertisement effect in our eye, the actualest is to give us to bring clinch a deal quantity, if if clinch a deal,the quantity is no good, retreat and beg next, bring constant flow to also be the silver that him not let sb down spends to us, however those old ad advocate the advertisement great majority that join is to sell a product, the advertisement effect that they ask is to reveal closely, the website that does not need me brings how many discharge, sell go out a few products of what.

其实网络广告这个东西是个很虚无缥缈的东西，对于我们财力有限的个人来说，基本上不会有什么实际的效果，或者应该说效果=o，也许你要说那些大网站，大门户，大论坛，广告多的吓死人，呵呵，那确实是多，但是对于他们来说的广告效果和我们眼中的广告效果又是不一样的，为什么这么说内，我们眼中的广告效果，最实际的就是给我们带来成交量，如果成交量不行的话，退而求其次，给我们带来一定的流量也算是对得起自己花的银子，然而那些大广告主投的广告大多数是卖产品，他们所要求的广告效果紧紧是展示，不需要给我的网站带来多少流量，卖出去几个产品什么的。

Advise clients to use the following keyword search you want all kinds of pen products: high-end advertising pen, advertising pen good quality, high-quality advertising pen, high-level ball-point pen, high-end gift pen, high-grade metal pen, brand-name gift pen, advertising gift pen, advertising Shenzhen pen, drawing painting advertising pens, advertising pens buy, Xi'an advertising pens, advertising pens, advertising pens Shanghai, Yiwu advertising pen, Tonglu pen factory, sub-Kandelia factory, ball-point pen factory, pen manufacturer, advertising pen manufacturers, wholesale advertising pen advertising pen customized, advertising pens wholesale, advertising pens custom price, Shanghai advertising pens, advertising pens production Hangzhou, Nanjing, advertising pens, advertising pens, Xi'an bar, gift promotional gifts, advertising pen factory, Shanghai, advertising pens, advertising pens, Guangzhou, Zhongshan advertising pen , advertising pen production, Shenzhen, advertising pens, advertising pens, Shenyang, Shanghai, advertising pen production, advertising pens, Wuhan, Chongqing, advertising pens, green ball-point pen, ball-point pen oil, 100 can be ball-point pen, ball pen paintings, pen manufacturer, pen factory, pen portraits, ball-point pen Road cleaning, cartoon pen, ball-point pen invention, erasable ball-point pen, Montblanc pen, ball-point pen in English, I would like to pen the above key words will certainly be satisfied with the various types of procurement to pen.

建议客户采用以下关键词搜索你想要的各类笔产品：高档广告笔、好质量广告笔、优质广告笔、高级圆珠笔、高档礼品笔、高档金属笔、名牌礼品笔、礼品广告笔、深圳广告笔、拉画广告笔、广告笔求购、西安广告笔、笔广告、上海广告笔、义乌广告笔、桐庐笔厂、分水笔厂、圆珠笔厂、制笔厂、广告笔厂家、广告笔批发广告笔订做、广告笔批发、广告笔定做价格、上海广告笔、杭州广告笔生产、南京广告笔、西安拉杆广告笔、礼品促销礼品、广告笔厂、上海广告笔、广州广告笔、中山广告笔、广告笔制作、深圳广告笔、沈阳广告笔、上海广告笔制作、武汉广告笔、重庆广告笔、环保圆珠笔、圆珠笔油、百能圆珠笔、圆珠笔画、圆珠笔生产厂家、圆珠笔厂、圆珠笔肖像画、圆珠笔道清洁方法、卡通圆珠笔、圆珠笔的发明、可擦圆珠笔、万宝龙圆珠笔、圆珠笔英文，我想通过以上笔的关键词肯定会采购到满意的各类笔。

By analyzing the statistics of trades, products, advertising nature and producing area recorded in "Zhengyi Newspaper", I find that, in the 1940's and 1950's, the trade and products involved in newspaper advertisement of Yunnan were quite abundant. There are not only commercial advertisements but also uncommercial advertisements. Besides, the advertisements deal with different regions such as local area, other provinces and foreign countries. What is more, there are advertisements of characters and advertisements with excellent pictures and texts.

通过对《正义报》广告中行业、产品、广告性质、产地等方面的统计数据进行分析发现，20世纪四、五十年代，云南的报纸广告涉及的行业、产品相当丰富；既有商业广告，又有非商业广告；既有本地广告，又有外省广告，还有国外的广告；既有文字广告，又有图文并茂的广告。

Main contents of the third chapter "advertising position strategy" are fractionization of markets, products position, principle and tactics of advertising position, etc.

广告策划主要有广告策划概论、广告心理策略、广告定位策略、广告规划策略、广告创意策略、广告文案写作、广告媒介策略及广告效果评估等八章内容。

The text was divided into five parts: The basic conception of narratology applicability of narrative theory in television advertisiment research was explained in the first chapter; television advertisiment was researched on four aspects: the entity of narratory、the display mode of storied advertisiment、the analysis of live broadcast and word of narrative advertisiment in the second chapter; narrative research on the symbol mode of television advertisiment such as montages and voices et cetera was made in the third chapter; television advertisiment was analyzed by signifier and signified of advertisiment as well as narrative technique in desire and implementation in the fourth chapter; the relationship of narrative prototype and adoption in television advertisiment was discussed on several aspects such as circumstances prototype、ideological prototype and person prototype et cetera in the fifth chapter.

本文正文共分五个部分展开：第一章阐释叙事学的基本概念以及叙事理论对电视广告研究的适用性；第二章从叙事的本质、广告故事化的表现形式、广告叙事的时况和话语分析四个方面研究电视广告并尝试建构一个电视广告叙事学的研究模式；第三章对电视广告中的画面和声音等符号形式进行叙事学研究；第四章从广告中的能指和所指、愿望和实现的叙事技巧对电视广告进行分析；第五章从情节原型、意识形态原型、人物原型等方面探讨电视广告中叙事原型与叙事接受的关系，同时探讨电视广告的陌生化表达方式。

American Marketing Association 即AMA）给广告写了这样的定义:Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identified sponsors through the various media.

一、引言随着社会主义市场经济的发展，人们的商品意识日益增强，广告的作用在我国也逐渐显露出来。尤其是在今天，我国已加入WTO，经济活动与国际接轨，做好对外广告宣传工作对于企业和国家来说其重要性和迫切性是可想而知的。广告，就是广而告之，即广泛地告知公众某种事物的宣传活动。

This is another contribution from CEO of 巨勋广告公司,陈董事长, who also support the T-Bar advertisement beside Highway.

这是陈董事长的另一个创举，陈董事长先前已在高速公路旁已经设立了另一个广告。

The physiology of the skin machine body for the sake of the environment in the maintenance stability, but eject a body metabolism creation of metabolism thing BE'grease', summer perspire many various skin disease light or good, autumn perspire little metabolism thing metabolism don't go out, various skin disease made, this be the skin machine body of various burning disease.

皮肤机体的生理为了维持内环境稳定，而排出身体代谢产生的代谢物是'油泥'，夏天出汗多各种皮肤病就轻或好了，秋天出汗少代谢物代谢不出去，各种皮肤病就犯了，这就是皮肤机体的各种炎症。

If I had anything tender in me, I shot it dead.

如果我有什么招标的话，我枪死亡。