品牌

The red chamber hot pot" the brand image system design take molds has the bright brand idea and the brand culture characteristic hot pot brand image as the design goal, in carries on scientifically, above the strict market survey foundation, proposed the brand localization, take this as the design idea, by the plane design method and the method, launches "the red chamber hot pot the brand vision image design.

红楼火锅"品牌形象系统设计以塑造具有鲜明品牌理念和品牌文化的特色火锅品牌形象为设计目标，在进行科学、严密的市场调查的基础之上，提出品牌定位，以此为设计理念，以平面设计的方法和手段，展开"红楼火锅的品牌视觉形象设计。

After investigating the principal-components of brand experience, the author did confirmatory factor analysis by another dates as to exanimate its structure, and deeper inquiry into the relationship between brand experience and brand trust.

在探索品牌经验的主成分后，笔者通过另一批数据对其进行了验证，并进一步探讨了品牌经验与品牌信任的相关关系，通过引进品牌满意这一变量，构建了品牌经验与品牌信任的相关模型。

According the analysis result, we set up the brands armada with the do better and bigger brands in"the two dimensionality mold"as flattop brands and with the develop brands and upgrade brands as the frigate brands.

根据分析的结果，以二维度图中的做强做大品牌为航母品牌，以提升品牌和拓展品牌为护卫舰品牌打造天津市品牌舰队。

Therefore, this article first has made abasic elaboration to the brand and the brand strategy, againimplements the brand strategy through Haier and the Aucma twoenterprises the case to analyze the present our country enterprise thetypical question which existed in the formulation and implementationbrand strategy process, and proposed our country enterpriseestablished the well-known brand and the implementation brand strategyway

因此，本文首先对品牌和品牌战略做了一个基本的阐述，再通过海尔和澳柯玛两个企业实施品牌战略的案例分析了目前我国企业在制定和实施品牌战略过程中存在的典型问题，并提出了我国企业建立知名品牌及实施品牌战略的途径。

Starting from the concept of strategic brand, discuss how to carry out the real estate brand management from brand analysis, brand implement, brand spread, brand extension and expandedness.

从战略品牌的概念出发，从品牌分析、品牌实施、品牌传播、品牌的延伸及扩张等各个方面来论述如何实施房地产品牌管理。

We look at the strategy in China there are many ways because HSBC grows in Hong Kong and Shanghai banking cooperation, so we get a very long history yet, goes back 135 years we have been in the land of your country, several times, over that period of time, but it is terribly important for us it is a very important of the future, I am not say anything because our chairman doesnt say anything possible opportunity to try to impress people that how much you want to be here significant, what I find really fascinating because we have just been spending a lot of time just making research in the brands of China, degree our competitors brand in general, there is a tendency I think among the people of Chinese all think it is a developing country, from the marketing standpoint, brand standpoint, in actually fact, if you look at how Chinese brands behave, it is a very developed country, it behaves much more like France, or the UK, does like Brazil, or Malazia, you have heard how competitive this market places, there are lots of very very good products, very high quality products, lots of very well-excepted local brands have a long history, in fact, it not given one foreign brand comes in, we have history and understanding here, we are the new brand on the block if you like, we have to understand where our initial be in the very complicated very very competitive market place, there are a lot of banks, there are a lot of banks specialized particular sector of the market, they also move to grow become a lot of unbanked people in this country, so all of our present opportunities and my strategy were wave with those

说到我们中国的战略，我想应该有许多种不同的战略吧，因为汇丰在香港和上海都有分支。我们在中国有很悠久的历史，可以追溯到135年前，之后几番登陆中国，但我认为最重要的，还是汇丰未来在中国的发展，虽然我很想让大家知道我们在中国发展的迫切愿望，但我现在不能宣布任何的战略，是因为我们的主席还没有表态。在中国，我们对中国的品牌做过许多的调研工作，把我们的竞争对手分级，最让我感到震惊的，在中国有一种趋势就是，从市场的角度来看，品牌的角度来看，中国的民众都认为中国是一个发展中国家，而实际上，如果你观察一下中国的知名品牌是怎么样运行的，你就会发现更像一个发达国家。这样的品牌行为更像是在法国，在英国，在巴西，或是马来西亚，在中国，你会发现市场竞争也是那样的激烈，中国市场上有许多出色的商品，高质量的商品，有许多拥有悠久历史、具有独特影响力的知名品牌，实际上，任何一个外国的品牌、任何一个后进入者想挤进来，都不是容易的事情。虽然我们很早就和中国有渊源，但我们也可以说是一个新的市场进入者，我们必须在这个复杂而又竞争激烈的市场中找到我们的方向，中国市场上现在有许多的银行，还有许多专门服务于某一特定顾客群的银行，但我们的空间还很大，因为中国还有许多没有开发的处女地，所以，我认为我们现在的机会和战略是和那些竞争对手们在市场上共舞。

We look at the strategy in China there are many ways because HSBC grows in Hong Kong and Shanghai banking cooperation, so we get a very long history yet, goes back 135 years we have been in the land of your country, several times, over that period of time, but it is terribly important for us it is a very important of the future, I am not say anything because our chairman doesn't say anything possible opportunity to try to impress people that how much you want to be here significant, what I find really fascinating because we have just been spending a lot of time just making research in the brands of China, degree our competitors brand in general, there is a tendency I think among the people of Chinese all think it is a developing country, from the marketing standpoint, brand standpoint, in actually fact, if you look at how Chinese brands behave, it is a very developed country, it behaves much more like France, or the UK, does like Brazil, or Malazia, you have heard how competitive this market places, there are lots of very very good products, very high quality products, lots of very well-excepted local brands have a long history, in fact, it not given one foreign brand comes in, we have history and understanding here, we are the new brand on the block if you like, we have to understand where our initial be in the very complicated very very competitive market place, there are a lot of banks, there are a lot of banks specialized particular sector of the market, they also move to grow become a lot of unbanked people in this country, so all of our present opportunities and my strategy were wave with those

说到我们中国的战略，我想应该有许多种不同的战略吧，因为汇丰在香港和上海都有分支。我们在中国有很悠久的历史，可以追溯到135年前，之后几番登陆中国，但我认为最重要的，还是汇丰未来在中国的发展，虽然我很想让大家知道我们在中国发展的迫切愿望，但我现在不能宣布任何的战略，是因为我们的主席还没有表态。在中国，我们对中国的品牌做过许多的调研工作，把我们的竞争对手分级，最让我感到震惊的，在中国有一种趋势就是，从市场的角度来看，品牌的角度来看，中国的民众都认为中国是一个发展中国家，而实际上，如果你观察一下中国的知名品牌是怎么样运行的，你就会发现更像一个发达国家。这样的品牌行为更像是在法国，在英国，在巴西，或是马来西亚，在中国，你会发现市场竞争也是那样的激烈，中国市场上有许多出色的商品，高质量的商品，有许多拥有悠久历史、具有独特影响力的知名品牌，实际上，任何一个外国的品牌、任何一个后进入者想挤进来，都不是容易的事情。虽然我们很早就和中国有渊源，但我们也可以说是一个新的市场进入者，我们必须在这个复杂而又竞争激烈的市场中找到我们的方向，中国市场上现在有许多的银行，还有许多专门服务于某一特定顾客群的银行，但我们的空间还很大，因为中国还有许多没有开发的处女地，所以，我认为我们现在的机会和战略是和那些竞争对手们在市场上共舞。

In studying,we have discovered China clear melt product this industry,China washes a miniature melting industry being that Chinese local territory enterprise develops in market competition,The powder multinational corporation enters the Chinese marketplace queen,China redresses from 1980"s to spend 20,local territory is washed spending a brand getting through trials and hardship drifting along several time,As the down-stream enterprise that petroleum estate enchains,fluctuation and transnational gradually spend magnate"s inside and outside converging attack facing prices of raw and semifinished materials,but redress melt,be that one is representative carry out the fleetness consumer goods industry consuming according to the brand,in the main body of a book having analysed tradition economics and new system economics after to making an explanation in connection with problem,the economics angle sets off from the brand,bring the brand into analytical ken of economy,is breakthrough point with the degree choosing cost and the brand category, gaining a profit of having analysed enterprise from a new angle pattern,And have defined the brand practical or immediate significance again.

在研究中，我们发现了中国洗化产品这个行业，洗化行业是中国本土企业在市场竞争中发展的一个缩影，自20世纪80年代末跨国公司进入中国市场后，中国洗化20年，本土洗化品牌历经风雨几番浮沉，作为石油产业链的下游企业，面对原材料价格的波动和跨国日化巨头的内外夹击，而洗化，又是一个典型的依品牌进行消费的快速消费品行业，本文在分析了传统经济学和新制度经济学对有关问题的解释后，从品牌经济学的角度出发，将品牌纳入经济分析的视野，以选择成本和品牌品类度作为突破点，从一个新的角度分析了企业的盈利模式，并重新定义了品牌的现实意义。

DCC,set up in 2004, has been focusing on the foundation and enhancement of Chinese retailing brands, upgrading brands affixation and outstanding sales by visual marketing. We provide professional, systematic and tactic brand identification plans by harmonious combination of plane and room visions. We also offer final vision designs, brands consultants, plane designs and enhancing marketing for authorized stores and markets. We have succeeded in the creation of final visions for famous domestic brands. DDC accumulated mostly vanguard, experienced, professional and elite designer teams from the whole country. You may find unique designers for your brands, which, with high qualification and passions, are to deliver you with most excellent designs.

DCC中品设计顾问 2004年创立于杭州，专注于中国零售品牌形象的建立和提升，运用视觉营销提升品牌附加值及销售业绩，将平面视觉与卖场空间有机整合，提供专业化、系统化、战略型的品牌识别整体解决方案；提供从专卖店、专业店到商场规划的卖场终端形象设计及品牌咨询策划、平面设计、推广执行等服务，已为国内众多著名品牌成功打造视觉形象；DCC汇集了全国富有前沿创意及实战经验的专业设计精英团队，在这里您可以找到适合您品牌独特气质的设计师，我们的设计师团队以高度的职业素质及热情，为您提供最切合实际的出色设计

However, there are still some mistakes in liquor brand management (including brand establishment and brand protection) for liquor-making enterprises as follows: insufficient brand innovation, geographic concept used as the main intention of liquor brand, excessive expansion of liquor brand, and low-price sales of famous-brand-derived liquor products which resulted in the degradation of liquor brands.

有的企业在创建和保护品牌过程中存在着品牌的创新力度不够、将地域概念成为白酒品牌的主要内涵、品牌过分的延伸、主体品牌延伸的品牌低价格销售等误区，致使酒类品牌的信誉淡化。

Since historical times,England ,where the early inhabitants were Celts, has been conquered three times .

从有历史以来，英国，在此地早期居住的是凯尔特人，已经被征服了三次。

Bluetooth OBEX File Transfer Enables the sending and receiving of files on your phone via Bluetooth.

蓝牙OBEX文件移动允许经过蓝牙传送和接受文件。。。。