查询词典 multi-level marketing

The microenvironment of the enterprise is analyses, which includes the survey .advantage and disadvantage analysis of Tengen company. The strength of the company and the market of Tengen electrical apparatus are analyses by utilizing GE model. And the marketing situation in the future is forecast. The structure of Tengen electrical products is analysed and the situations of various kinds of products in market are analyses by means of Bostons matrix method. The marketing target of Tengen is presented by using subdivision principles to analyses the market of Tengen. The weak links of the company in the marketing are found through comprehensive analysis of the marketing situation of Tengen company. The counter meashres and advice in marketing are presented for Tengen company.

本论文共分六章：在第一章引言部分中对本论文的研究背景及意义，研究宗旨、目标及范围做了说明；第二章中对一些营销的基本理论做了总结回顾：第三章从企业的外部环境入手对低压电器市场的市场竞争、用户情况、国内外差距、政策问题、技术发展趋势做了分析；第四章对企业的内部条件做了分析，主要运用了SWOT分析法，另外运用波士顿矩阵法、GE模型对产品结构及公司在市场竞争中的实力情况做了分析；第五章根据前面的分析得出了企业应该制定歧异性的集聚战略；在战略的指导下，作者提出天正公司应该采取的几种竞争策略，如渠道策略、直接营销策略、关系营销策略、综合促销策略等；第六章中对论文做了简要总结。

Then,the focus of an analysis such as the hotel's marketing strategy,market positioning strategy: According to the expense community's different characteristic,may further divide to the market segmentation,can do clear about the positioning,brand strategy:Self-creating Brand Model,Union Dealing Brand Model,Franchise Model,Management Contract Model.service standardization strategies:The service only then has standardized,the service quality can unify,diverse chain strategy:The hotel industry particularity causes the chain operation value may be bigger.Internet marketing strategy:The network sale system of hotel has the revolutionary marketing innovation of the hotel,obtained some to the economy hotel profession enlightenment,and proposed according to the above suits the Chinese economy hotel industry under the recent round big development marketing strategy,such as:differentiation,branding,standardization,chain,the Internet marketing strategy and so on.

而后，重点分析了如家酒店的营销战略，从市场定位策略：按照消费群体的不同特点，可以对市场进一步划分，做出明确定位；品牌化策略：自创品牌模式、联营品牌模式、特许经营模式、委托管理模式；服务标准化策略：服务只有标准化了，服务的质量才能统一；多样化连锁策略：酒店业的特殊性使得连锁的价值更大；互联网营销策略：酒店网络销售系统是具有革命性的酒店营销创新；并据此提出了适合中国经济型酒店行业在新一轮大发展下的营销战略，如：差异化、品牌化、标准化、连锁化、互联网化等营销策略。

Second,"Hong Kong Dawn International Business Trade Investment Group Company" in various countries anxious move: The state-level, the provincial level, the city level, county level general agent 1,000, act 10,000; The main corporation provides the power of attorney, business license, the network platform, supplies goods with the marketing channel, the technology trains five aspects the elder service, at the same time, gathers: State-level general agent service fee 1,000 US dollars/years, Chinese provincial level general agent service fee Renminbi: 1,000 Yuan/years, city level: 800 Yuan/years

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Firstly, the self-owned business hall, one to one marketing channel and 1860 hotline are core. Secondly, franchising store, bank cooperation and post cooperation are main body. Thirdly, specified distribution store and its subsidiaries are main selling power. Fourthly, network business hall, self-help service system and phone-bundled distribution are new type service channels. Lastly, establish the multi-channels that the above-mentioned models exist together.Constructing the informative service marketing channels, utilizing the promoting and controlling methods, improving the efficiency of managing service marketing channels and the loyalty degree of social marketing channels, in a result, form the core competitiveness of Hunan Mobile Communication Company.

针对各种模式所服务的用户群体和服务手段，提出了以自办营业厅、一对一直接渠道和1860客户服务热线为核心，特许经营店和银行邮政合作为服务主体，指定专营店及其下辖的普通代理店等为主要销售力量，网上营业厅、自助服务系统和手机捆绑销售等为新型营销服务形式的多种形式并存的混合型服务营销渠道模式，以服务营销渠道信息化为手段，采取相应的激励和控制方法，提高服务营销渠道的管理效率和社会营销渠道的忠诚度，营造湖南移动通信公司的核心竞争优势。

This model decompounds the cooperative partners of virtual enterprises as the roles of the agile supply through analyzing the business process of the agile supply chain; an agent stands for one role of the agile supply chain. We give the architecture of agent negotiation and the reasoning process model based multi-agent negotiation with fuzzy logic control after analyzing the process of multi-agent negotiation. An evaluating principle of the cooperative partners is given for this reasoning process model firstly, then, we analyze the factor, which affect the agent evaluating the cooperative partners with the principle. An evaluation index system is designed for multi-agent and multi-issue and multi-level negotiation, then, we evaluate the proposal in the agent negotiation with the index system fuzzily and synthetically and the result range from 0 to 1. This evaluation method is generic, furthermore, for the adaptability of agent, partiality of agent can be defined manually or automatically, the user can adjust the partiality with changing the weight to optimize negotiation results.

该模型在分析了敏捷供应链的业务流程的基础上将动态联盟的合作伙伴企业按角色进行分解，用Agent来代表每个角色，在分析了Agent谈判的过程之后给出了谈判Agent的体系结构，然后给出了基于模糊逻辑控制的Agent的谈判推理模型，该推理模型首先建立了合作伙伴企业评价体系的原则，并基于此原则分析了影响Agent对合作伙伴企业的评价因素，然后建立了多Agent多问题多级评价指标体系，并基于该指标体系对Agent在谈判中的建议进行模糊综合评价，评价结果是位于区间[0，1]上的值，该评价方法不仅具有通用性，而且Agent可以通过调整各级指标的权重来定义自己的偏好。

Based on the practice of garment marketing and Philip Kotlers basic marketing theory, the author divided garment marketing channel into four elements: channel member, channel level, and the number of channel member. The four elements are classifiable. After re-classifying them, the thesis relate their own characteristics, performance of channel function, and their own adaptation. Here, the adaptation mean: which element do match the specific garment product, brand and marketing condition in order to distributing garment products efficiently and effectively.

然后，根据菲利普·科特勒的营销基本理论并结合服装营销实践，将服装营销渠道模式的组成要素分为：渠道成员、渠道层级、渠道成员的数量等，并对各个组成要素又进行细分，将各自的特点，营销功能执行情况和各自的适应性进行分析，即分析何种类型的具体要素需要何种类型的的产品、品牌和营销条件与之相匹配，方能达到更加有效地分销服装产品的目的。

Studying the marketing reengineering, this thesis concludes that:①marketing should go beyond a functional element to guide a company at a strategic level, it is the "soul" of a company,②vision analyzing, marketing architecture crafting and implementing, and stakeholders' interests balancing, are three integral parts of marketing for a company, and ③for its own survival and growth, Shuanghuan Auto needs a foresightful, holistic and sustainable marketing system to draw on.

通过对双环公司营销再造的研究，得出了如下结论：①营销不应被简单地看作是一个功能性概念，营销必须是一个战略经营的概念，它是公司的&灵魂&；②一个公司完整的营销活动必须涵盖企业愿景评估、营销体系设计与实施以及三个主要利益主体间的利益平衡这三个方面的内容；③双环公司要生存和发展，离不开具有前瞻性、系统性以及可持续性的营销系统的强有力支撑。

An important aspect, it is that green marketing again be called the environment marketing ,which is a modern market marketing develops to represent the method of a new marketing thought for then can keep onning the development for until thoughting, look aftering ecosystem level and operation modes.

绿色营销又叫做环境营销，是现代市场营销发展的一个重要方面，它代表了一种以可持续发展为直到思想，照顾生态层面的新的营销思维方式与操作模式。

12H treatment group compared with 12h model group: the level of SOD, MDA of the Gardenoside group is no different with the model group; the level of the SOD of the Baical in group increase and the level of MDA is no different; the level of SOD of the Concha Margatitifera Usta is no different and the MDA of it decreased than the model; the level of SOD of the Cholic Acid group increased and the level of MDA decreased; the level of SOD of the Hefang Group increased and the level of MDA of it decreased than the model group.

考虑nNos可能只是参与缺血早期的神经毒性作用。到缺血24小时这一时程已经减低或耗竭。大鼠局灶性脑缺血12小时模型组缺血脑组织P53光密度值含量较正常组明显增高（p＜0.01）。珍珠母治疗脑缺血12小时组缺血脑组织P53光密度值较缺血12小时模型组明显降低。胆酸治疗脑缺血12小时组缺血脑组织P53光密度值较缺血12小时模型组明显降低（p＜0.05）。栀子苷治疗脑缺血12小时组缺血脑组织P53光密度值较缺血12小时模型组明显降低（p＜0.05）。

24H treatment group compared with 24h model group: the level of MCP-1 of the Gardenoside group decreased, but the level of MIP-1 of it is no different with the model group; the level of the MCP-1 of the Baicalin group increase and the level of MIP-1 of it all decreased; the level of MCP-1 and MIP-1 of the Concha Margatitifera Usta all decreased; the level of MCP-1 of the Cholic Acid group decreased and the level of MIP-1 is no different with the model group; the level of MCP-1 and MIP-lof the Hefang Group decreased than the model group.

在本实验中，脑缺血能够诱导P53蛋白表达，P53蛋白可能参与调控缺血后神经细胞延迟性死亡的病理生理过程，药物通过抑制细胞凋亡，从而发挥治疗作用。五、大鼠局灶性脑缺血12小时模型组缺血脑组织HSP70光密度值含量较正常组明显增高（p＜0.05）。珍珠母治疗脑缺血12小时组缺血脑组织HSP70光密度值较缺血12小时模型组无显著性差异（p＞0.05）。胆酸治疗脑缺血12小时组缺血脑组织HSP70光密度值较缺血12小时模型组无显著性差异（p＞0.05）。

Consumer preference ; fuzzy partial ordering relation ; condorect function

消费者偏好；模糊偏序关系； condorect函数

And she doesn't have a cat, she has a Mexican hairless.

而且她不养猫，她养了一只墨西哥无毛犬。