查询词典 advertising

Commercial advertising and comparative advertising are based on the fact that they share the same characteristics.

作为商业广告的特殊形式，比较广告与商业广告

We should accept comparative advertising and change the status of unreasonable limitation on comparative advertising.

我国应尽快改变不合理限制对比广告的状况，采取鼓励对比广告的积极态度。

Not only does comparative advertising need to have basic characteristics of advertising,but it is also subject to its laws and regulations.

应当有一样的基本特征。比较广告除了基本特征以外还要符合一些特别的规范。

Comparative advertising is a kind of advertisement which is used widely inAmerica and European countries and direct comparative advertising of trademarkinfringement is also more prominent.

比较广告在欧美发达国家是一种广泛应用的广告形式，直接比较广告中的商标侵权现象也较为突出。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象，与一般的商业广告相比，比较广告由于直接提供了同类产品或服务之间的实质性对比信息，既减少了消费者选购商品的成本，更能使真正的优势产品迅速进入市场，因而在众多的广告方式中为商家所偏爱。

Through analysis of the comparative advertising with some basic principles of economic laws, it elaborates the necessity and rationalization existing of the comparative advertising.

第一章主要通过阐释对比广告的特征和特殊功用，并运用法律经济学的一些基本原理对之进行分析，阐明对比广告存在的合理性以及其值得倡导的法理基础。

The major purpose of this thesis is to examine the legal framework and practices for comparative advertising in the United States, Japan, the European Union and other developed countries and point out what shall be our right policies and attitude on comparative advertising and how to take advantage of the good experience of those developed countries.

本文的主要目的，就是要在考察美国、日本及欧盟等发达国家、地区以及区域经济组织内有关对比广告的法律制度与实践的基础上，指出我国对对比广告应有的态度、对策，以及如何借鉴它们的有益经验。

In China's 《Advertising Law》you will not find any articles or regulations regarding "Comparative Advertising".

中国《广告法》虽然没有直接使用"比较广告"这个概念，但有关于禁止进行某些比较的规定。

Chapter three addresses concerns about the disadvantages and misunderstanding areas of comparative advertising in China and makes some suggestion for the management and supervision of the comparative advertising.

在此基础上，本文的第三章针对我国目前有关对比广告的法律制度的不足与弊端，以及对对比广告的有关认识误区，提出了应对策略和建议。

Like the Energizer Bunny, Rudolph the Red-Nosed Reindeer got his start as an advertising gimmick. A copywriter named Robert L. May first created the merry misfit in 1939 to lure shoppers into the Montgomery Ward department store. Frosty the Snowman and his famous corncob pipe couldn't escape the clutches of the advertising industry either; a whiskey maker in 1890 used Frosty's likeness to showcase an entirely different kind of holiday cheer. Once Prohibition ended, the chain-smoking snowman quickly became the go-to guy for alcohol ads, appearing in posters for Miller Beer, Jack Daniel's, Ballantine Ale, Rheingold Beer, Schlitz, Schenley, Oretel's Lager Beer, Chivas Regal Scotch, Fort Pitt Pale Ale, Mount Whitney Beer and Four Roses.

和劲量那只著名的兔子一样，红鼻驯鹿鲁道夫这一形象也是作为广告推广开来的是一名叫做罗伯特·L的广告文案，在1939年为帮助蒙哥马利·沃德百货公司促销时最先创造这个有趣的形象而玉米芯烟斗和雪人同样是广告业的产品1890年，一名威士忌酒老板用雪人形象作为一种与众不同的圣诞餐代表在禁酒令结束后米勒啤酒，杰克丹尼，百龄坛，莱茵黄金啤酒，施利茨啤酒，Schenley，Oretel熟啤酒，芝华士，皮特堡淡啤酒，惠特尼山啤酒和四玫瑰酒都使用过它的形象

But in the course of internationalization, they meet with misunderstanding and puzzlement.

许多企业已经意识到了这一点，但在国际化的进程中，仍存在一些误区与困惑。

Inorder toaccomplish this goal as quickly as possible, we'll beteamingup with anexperienced group of modelers, skinners, and animatorswhosenames willbe announced in the coming weeks.

为了尽快实现这个目标，我们在未来数周内将公布与一些有经验的模型、皮肤、动画制作小组合作。