品牌

词组短语

brand name

与品牌相关的网络例句 [注：此内容来源于网络，仅供参考]

The paper draws the following conclusions:Brand value is the evaluation to the brand as asset and equity and it can be expressed as brand financial value and brand equity. Brand value comes from the extra utility it takes to the customers by satisfying their special needs. The forming base of the brand value is closely relative to the customers, and there are some other factors infecting brand value such as brand extension. Brand value evaluation includes two parts. One is to have a valuation to the brand financial value, the other is to evaluation of the brand equity by choosing a suitable brand equity model.

经过上述研究，本文得到以下结论：品牌价值是对品牌作为一种资产和一种权益的价值量化，具体体现为品牌财务价值和品牌权益价值；从效用价值论的角度，品牌价值来源于品牌带给消费者的特殊效用；品牌与消费者的关系是品牌价值的形成基础，品牌价值的大小还要受到其他因素的影响；完整的品牌价值测评应由两方面构成：按照收益法原则测评品牌的财务价值；选择适当的品牌权益模型对品牌权益进行测评。

DCC,set up in 2004, has been focusing on the foundation and enhancement of Chinese retailing brands, upgrading brands affixation and outstanding sales by visual marketing. We provide professional, systematic and tactic brand identification plans by harmonious combination of plane and room visions. We also offer final vision designs, brands consultants, plane designs and enhancing marketing for authorized stores and markets. We have succeeded in the creation of final visions for famous domestic brands. DDC accumulated mostly vanguard, experienced, professional and elite designer teams from the whole country. You may find unique designers for your brands, which, with high qualification and passions, are to deliver you with most excellent designs.

DCC中国零售品牌设计中心 2004年创立于杭州，专注于中国零售品牌形象的建立和提升，运用视觉营销提升品牌附加值及销售业绩，将平面视觉与卖场空间有机整合，提供专业化、系统化、战略型的品牌识别整体解决方案；提供从专卖店、专业店到商场规划的卖场终端形象设计及品牌咨询策划、平面设计、推广执行等服务，已为国内众多著名品牌成功打造终端形象；DCC汇集了全国富有前沿创意及实战经验的专业设计精英团队，在这里您可以找到适合您品牌独特气质的设计师，我们的设计师团队以高度的职业素质及热情，为您提供最切合实际的出色设计。

Research on the direction of well-known brands: brand awareness, brand recognition, brand reputation, brand preference, brand share, brand satisfaction and brand loyalty, and so on, indicators of consumer brands from the direct evaluation and accreditation, which, Is the core indicators of brand loyalty.

知名品牌研究的方向：品牌知名度、品牌认知度、品牌美誉度、品牌偏好度、品牌占有率、品牌满意度、品牌忠诚度等，指标来源于消费者对品牌的直接评价和认可，其中，核心指标是品牌忠诚度。

This article uses the brand building of the M-Zone, analyses its framework, measures its context, from the view of 4c marketing model of the traditional brand promotion, put forward the mode of cultural marketing and its meaning for the brand. With the analyses of the prolocutor, view deeply into the issue of brand crossover, which could promote the image of brand with the using of other brand image.

本文以动感地带的品牌建设为研究文本，从对动感地带品牌建构的文本语境考量、分析动感地带的品牌架构，从品牌推广的角度，我们通过传统的4C营销模式，并提出文化营销的运作模式对品牌推广的意义，通过符号营销的模式来分析动感地带的品牌代言人的运用、对动感地带与其他品牌的文本互涉现象进行深入分析，提出新的品牌缔造如何借用其他品牌的形象资源来迅速提升品牌的形象。

Romaunt is stand by "grow the brand partners" for the company positioning, and based on national advertising standards and domestic well-known major brand management company operate to help the client to carry out brand planning, brand image creation, brand image promotion, brand management and brand shape all-round job, to creat maximize value for customers.

融智以"品牌成长伙伴"为公司定位，并在引鉴国内广告专业标准与国内知名品牌管理公司运作工具的基础上，帮助客户开展品牌形象规划、品牌形象创建、品牌形象推广、品牌形象管理等全方位品牌形象塑造工作，最大化为客户创造价值。

Financial perspective is based on the incremental discounted future cash flows that woula result from a branded product's revenue over the revenue of an unbranded product.The asset representing the brand is included in the firm's assets on the balance sheet.the finacial perpectives also adopt the financial market value_based technique to estimate a firm's brand equity.one of the most publicized fiancial methods is used by Finacial World in its annual listing of worldwide brand valuation.Financial World's formula calculates net brand-related profits and assigns a multiple based on brand strength.

财务的角度，是基于增量贴现未来现金流量即woula结果从一个品牌的产品的收入超过收入的一品牌产品的资产，代表品牌是包含在该公司的资产就平衡sheet.the金融perpectives也采取财政市场value_based技术来估计一个公司的品牌equity.one的最宣传fiancial方法是用金融世界，在其年报上市的全球品牌valuation.financial世界的公式计算的净品牌有关的利润，并指派多基于品牌strength.obviously ，强大的品牌，更高的多重应用的收益。

The 352 valid samples were analyzed by SPSS. The results showed there was no distinct corresponding relationship between the product attributes and reaction time. The different key attributes from questionnaire importance rating and the shortest reaction time standards were used to regressively analyze the results of customers' overall rating (such as overall satisfaction,objective quality, recommend intention).The results indicated that the coefficiency of regression of the special attributes chosen from reaction time to overall rating was distinct, while the coefficiency of the special attributes chosen from importance rating to overall rating was not. The main conclusions are: 1. Regarded attributes can be obtained by the reaction time of brand performance rating.

本实验的有效样本为352个，通过SPSS软件进行分析统计，数据统计结果显示，在品牌表现评价反应时与其重要性问卷评定结果的相关系数的检验中，并未发现品牌表现评价反应时与品牌属性重要性评定结果之间的显著相关；将由问卷重要性评价最高标准所得到的关键属性与通过品牌表现评价反应时最短的标准所选取的关键属性的品牌表现分别对消费者的总体评价结果（如&总体满意度&、&主观质量&、&推荐意向&）进行回归分析，发现通过品牌表现评价反应时方法选取的特殊关键属性（与问卷重要性评定法选取不一致的关键属性）的品牌表现对总体评价结果的回归系数显著，而重要性评定问卷法选取的特殊关键属性（与品牌表现评价反应时法选取的不一致的关键属性）的品牌表现对总体评价结果回归系数不显著。

Firstly, brand image and brand relationship were redefined and redivided. Moreover, the brand relationship scale in this thesis was redesigned. Secondly, the relationship between brand image, brand relationship and consumer response was examined, which is inadequate in former theories. Finally, this thesis employed an empirical research to test some propositions

本研究主要可能有以下一些创新：对品牌形象、品牌关系重新进行了界定，对其维度和类型进行了划分，并对品牌关系类型量表设计做了一些尝试和努力；对品牌形象、品牌关系和消费者反应之间的关联性进行了深入探讨；对品牌形象、品牌关系和消费者反应三者之间的联系进行了实证研究。

The leading products are composed of APPETIZING Brand Series, RED LEAF, GORMAND, RED LEAF, COOKERY, FIVE CENT and COOKERY etc. and produce ANHYDROUS BUTTER series,ANHYDROUS GHEE series, YELLOW BUTTER series, WHITE BUTTER series ,SHORTENING BUTTER series, REFINERY LARD series, HYDROGEN OIL series, DINING OIL series etc.

广州市加益食品有限公司生产的产品主导品牌有：澳之轮品牌、红枫叶品牌、加轮品牌、加一品牌、伍仙品牌、加奇品牌等，共生产八大系列产品，包括无水牛油系列、无水酥油系列、黄奶油系列、白奶油系列、起酥油系列、猪油系列、氢化油系列、餐饮用油系列等。

As to the first research topic, we present a 'Noble Brand Positioning Four Master Phases Theory': Brand Space Theory, Brand Capital Theory, Brand Value Theory and Brand Circle Theory in advance. Following based on the Principal Component Analysis of statistical theory, we implemented the quantitative research in the 'Noble Brand Positioning Four Master Phases Theory'. We used the most famous fast food brand 'McDonald' s' as the sample space. The simulation test result shows that the Overall Index Explanatory Power is 83% under the Cronbath' s a is 0.88 through the quantitative verification. This result gives a strong support in defining the Noble Four Niche Phases Theory as the important strategic factor in establishing brand positioning index. After completing the quantitative research, the Principal Weight of each Sub-Niche is positive. This also implies that the Noble Brand Positioning Four master Phases Theory represents positive affection to brand positioning index. We also created the following Sub-Niches those are rarely mentioned in the past literatures. The Sub-Niches are:'Endless Running Strategy, Business Environment Strategy, Physical Capital Strategy, Brand Logo, Brand Music, Business Life Strategy, Personnel Capital Strategy, Life Cycle Strategy, Trust Mask Strategy, Re-Positioning Strategy, Word-Power Strategy, Globalization Strategy, Network Revolution Strategy and Green Brand Strategy'. The quantitative verification model can classify the responses of the sampling space into groups. After that, we used the quantitative verification process to classify the Target Consumer. And through the Principal Component Analysis, the group that owns the biggest average value consists of the Master Target Consumers for the business. This result would become the best suggestion for the business to adjust its strategies and to upgrade the productivity efficiency and create higher profit. As to the second research topic, we focused on finding the best corresponding characteristics attributes of the Brand Music for the Brand Log.

针对第一个研究主题，本文首先提出了一种创新性的品牌定位利基理论（A New Brand Positioning Niche Phase Theory）；品牌空间论，品牌资本论，品牌价值论与品牌循环论，接着本文以统计理论的主成份分析方法针对本文所提的创新性的品牌定位利基理论进行量化研究，本文以快餐业中知名品牌麦当劳作为样本空间，由量化验证的结果显示在信度分析Cronbatch's α为0.88之下其总指标解释力（Overall Index Explanatory Power）为83％，验证本文所提的创新性的品牌定位利基理论是构建品牌定位的重要策略因素，同时经由量化分析结果每项主成分权重值皆为正值更验证了本文所提的企业创新性的品牌定位利基理论与品牌定位指标呈现正相关：同时本文所提出次利基：'永续经营策略、企业环境策略、实体资本策略、企业生命策略、品牌标志策略、品牌音乐策略、人际资本策略、生命周期策略、信任标志策略、重新定位策略、文字威力策略、放眼全球策略、网络革命策略与绿色品牌策略'更是其它文献所未提及的：本文量化验证模式更可将样本空间中的responses分类群组，然后量化验证以界定目标市场，经由分析结果显示，其中具最大主成份百分位序均值者所属群组，即为企业中的主力消费群，提供企业决策者参考，进而调整其企业策略，而为企业提升生产效率创造更大的利润。

与品牌相关的网络解释 [注：此内容来源于网络，仅供参考]

Brand awareness：品牌知名度

的大卫.艾克品牌资产五星模型(即认为品牌资产是由"品牌知名度(Brand Awareness)、品牌认知度(Perceived Brand Quality)、品牌联想度(Brand Association)、品牌忠诚度(Brand Loyalty)和其它品牌专有资产"5部分所组成)融合广告营销实操经验,

Brand awareness：品牌知名

个人对讯息主题电子商务(e-commerce)也成为未 资讯社会中一种主要的交 环境以及商业线上拍卖(Online Auction)结合 传统拍卖交 模式与新兴型态的电子商务品牌权益(brand equity)是80 代兴起的新概 ,藉由衡 品牌价值的概素,包括品牌知名 (brand awareness)与品牌形象(bra

.bm：品牌经理

世界品牌实验室(WBL)的赢利手段主要有咨询、研究、出版、培训和会议,具体服务内容包括: 1) 品牌战略和管理咨询, 2) 为欧美商学院提供品牌案例, 3) 接受委托进行品牌调查和研究, 4) 出版>(World Brand Journal)学术月刊, 5) 品牌经理(BM)培训, 6) 召开

brand leader：领导品牌,畅销品牌

brand image 品牌形象 | brand leader 领导品牌,畅销品牌 | brand loyalty 品牌忠诚,对品牌的信赖感

brand loyalty：品牌忠诚度

所以,前者将品牌资产概况为为五个方面:品牌忠诚度(brand loyalty),品牌知名度(name awareness),品质认知度(perceived quality),除品质认知度之外的的品牌联想(brand association),以及品牌资产的其它专有权---专利权、商标、渠道关系等.

brand loyalty：品牌忠诚,对品牌的信赖感

brand leader 领导品牌,畅销品牌 | brand loyalty 品牌忠诚,对品牌的信赖感 | brand-making 创品牌

Brand：品牌

英语 "品牌"(brand)一词源于古挪威语的"brandr",意思是"打上烙印",这可以说是品牌最为原始的定义. 如今,品牌的内涵已经远远超出了早期"识别"的范畴,呈现出日益多元化的态势. 例如,Philip Kotler(1997)认为,品牌就是一个名字、称谓、符号或设计,

Brand management：品牌管理

我们摸索出一套建立品牌的方式---"从品牌管理转向品牌领导",透过这个方式,来为企业建立品牌、塑造形象并进行广泛传播. 过去,"品牌管理"(Brand Management)是行业内经久不衰的热门话题 ,现在 ,让我们以"品牌领导"(Brand Leadership)的方式共迎新经济时代的到来!

branding strategy：品牌化战略

3.最重要的文件是品牌化战略(BRANDING STRATEGY). 它包括了雀巢产品的营销原则、背景和战略品牌的主要特性的一些细节. 这些主要特性包括:品牌个性;期望形象;与品牌联系的公司;其他两个文件涉及的视觉特性;以及品牌使用的开发等.

CBO：首席品牌官

专业化的品牌管理系统被导入企业的品牌管理工作中,从机构上保障品牌管理工作的科学性和系统性. 近年来北大等多所重点院校也开设了"首席品牌官"(CBO)高级研修课程,也体现了理论及教育领域对品牌管理科学的重视.