英语人>词典>英汉 : implicatory的中文,翻译,解释,例句
implicatory的中文,翻译,解释,例句

implicatory

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In macro-perspective views, the popularity of codeswitching in ads reveals people"s psychological tendencies of westernization worship and language superiority admiration; in terms of ads plotting, code choice is usually employed as an effective strategy to call people"s attention so as to fulfill the advertising tasks. In addition, Markedness theory further explains how copywriters use implicatory meanings a code itself conveys to affect the target audience"s understanding of copywriters" purposes and intentions.

从宏观的角度上看,中―英语码转换在中国媒体广告中的流行趋势从心理学的角度体现了人们崇洋的心理及对&优势语言&的崇拜;从广告的创作方面来说,语码的选择是广告撰稿人为了引起顾客的注意从而达到广告宣传目的所采用的一种有效手段;&有标记理论&则从语言学的角度分析了广告撰稿人如何利用语码本身所传递的意义影响广告受众对广告人目的及意图的了解。