brand [brænd]

brand的基本解释

n.

商标, 烙印, 牌子

• What brand of soap do you like?
• 你喜欢什么牌子的肥皂？

• This brand of tea is my favorite.
• 这种茶我最爱喝。

vt.

打烙印于

• Prison has branded him for life.
• 坐牢使他一生在心上留下了烙印。

• They branded him as a liar.
• 他们污蔑他为说谎的人。

• On big farms cattle are usually branded.
• 在大农场里，牲畜身上通常都打上烙印。

brand的同义词

v. mark

n. mark

与brand相关的情景对话

商务外贸 / Advertising-(广告)

A:

We want to use the right marketing mix to reach our target market.

我们想要使用正确的行销媒体来达到市场目标。

B:

Certainly. We've done some tactical planning already. We think we've come up with a good plan.

当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。

A:

What media do you plan to use?

你们准备使用何种媒体？

B:

Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.

考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。

A:

So that way, our advertising dollars would be focused on people we know are computer users.

这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。

B:

Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

A:

Will there be any direct mail?

会有任何广告邮件吗？

B:

No. That would not be correct for a manufacturer like you. Leave that to the retailers.

没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。

A:

Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。

B:

Great. We'll get started right away.

太好了。我们马上准备。

衣食住行 / 时尚

A:

Wow, I love those jeans! Are they designer jeans?

哇，我喜欢那些牛仔裤。他们是名牌吗？

B:

I don’t know. My mother just gave them to me.

我不知道，是我妈妈给我的。

A:

Let me see. These are really expensive jeans! Your mother must really love you.

让我看看。这牛仔裤真的很贵。你的妈妈一定很爱你。

B:

I guess. I don’t really like designer clothes though. I don’t know why people spend so much money on a piece of clothing. The money could be spent in a much better way.

我想是的。可我不怎么喜欢名牌衣服。我不明白为什么人们要在一件衣服上花这么多的钱。钱应该花在更好的地方。

A:

Well, if you decide you don’t want them, let me know. I’m sure I could find someone who would like to wear them.

如果你决定不想要他们就告诉我，我保证可以找到喜欢穿它的人。

B:

Do you have a lot of brand name clothes?

你有很多名牌衣服吗？

A:

I wouldn’t wear anything that wasn’t a brand name.

我不穿没有牌子的衣服。

B:

Really? You must spend a lot of money on clothing then.

真的吗？那你一定在衣服上花了很多钱。

A:

I do, but I think it’s worth it. People treat you differently when you have nice clothing on.

是的，但是我觉得值得。当你穿好衣服时人们对你的态度都不一样。

B:

Do you think that’s true?

你认为确实是那样吗？

A:

Sure. Pay attention as you walk down the street in those jeans. People will be looking.

当然。当你穿着那条牛仔裤在街上走的时候你留意一下，人们会注意你。

B:

I don’t believe it. I think designer clothing is a complete waste of money. Especially when you can’t afford it!

我不相信。我认为品牌衣服完全是浪费钱，尤其是当你买不起的时候。

A:

To each their own, I guess!

我想，各人有各人的想法吧！

与brand相关的网络例句 [注：此内容来源于网络，仅供参考]

As to the first research topic, we present a 'Noble Brand Positioning Four Master Phases Theory': Brand Space Theory, Brand Capital Theory, Brand Value Theory and Brand Circle Theory in advance. Following based on the Principal Component Analysis of statistical theory, we implemented the quantitative research in the 'Noble Brand Positioning Four Master Phases Theory'. We used the most famous fast food brand 'McDonald' s' as the sample space. The simulation test result shows that the Overall Index Explanatory Power is 83% under the Cronbath' s a is 0.88 through the quantitative verification. This result gives a strong support in defining the Noble Four Niche Phases Theory as the important strategic factor in establishing brand positioning index. After completing the quantitative research, the Principal Weight of each Sub-Niche is positive. This also implies that the Noble Brand Positioning Four master Phases Theory represents positive affection to brand positioning index. We also created the following Sub-Niches those are rarely mentioned in the past literatures. The Sub-Niches are:'Endless Running Strategy, Business Environment Strategy, Physical Capital Strategy, Brand Logo, Brand Music, Business Life Strategy, Personnel Capital Strategy, Life Cycle Strategy, Trust Mask Strategy, Re-Positioning Strategy, Word-Power Strategy, Globalization Strategy, Network Revolution Strategy and Green Brand Strategy'. The quantitative verification model can classify the responses of the sampling space into groups. After that, we used the quantitative verification process to classify the Target Consumer. And through the Principal Component Analysis, the group that owns the biggest average value consists of the Master Target Consumers for the business. This result would become the best suggestion for the business to adjust its strategies and to upgrade the productivity efficiency and create higher profit. As to the second research topic, we focused on finding the best corresponding characteristics attributes of the Brand Music for the Brand Log.

针对第一个研究主题，本文首先提出了一种创新性的品牌定位利基理论（A New Brand Positioning Niche Phase Theory）；品牌空间论，品牌资本论，品牌价值论与品牌循环论，接着本文以统计理论的主成份分析方法针对本文所提的创新性的品牌定位利基理论进行量化研究，本文以快餐业中知名品牌麦当劳作为样本空间，由量化验证的结果显示在信度分析Cronbatch's α为0.88之下其总指标解释力（Overall Index Explanatory Power）为83％，验证本文所提的创新性的品牌定位利基理论是构建品牌定位的重要策略因素，同时经由量化分析结果每项主成分权重值皆为正值更验证了本文所提的企业创新性的品牌定位利基理论与品牌定位指标呈现正相关：同时本文所提出次利基：'永续经营策略、企业环境策略、实体资本策略、企业生命策略、品牌标志策略、品牌音乐策略、人际资本策略、生命周期策略、信任标志策略、重新定位策略、文字威力策略、放眼全球策略、网络革命策略与绿色品牌策略'更是其它文献所未提及的：本文量化验证模式更可将样本空间中的responses分类群组，然后量化验证以界定目标市场，经由分析结果显示，其中具最大主成份百分位序均值者所属群组，即为企业中的主力消费群，提供企业决策者参考，进而调整其企业策略，而为企业提升生产效率创造更大的利润。

The paper draws the following conclusions:Brand value is the evaluation to the brand as asset and equity and it can be expressed as brand financial value and brand equity. Brand value comes from the extra utility it takes to the customers by satisfying their special needs. The forming base of the brand value is closely relative to the customers, and there are some other factors infecting brand value such as brand extension. Brand value evaluation includes two parts. One is to have a valuation to the brand financial value, the other is to evaluation of the brand equity by choosing a suitable brand equity model.

经过上述研究，本文得到以下结论：品牌价值是对品牌作为一种资产和一种权益的价值量化，具体体现为品牌财务价值和品牌权益价值；从效用价值论的角度，品牌价值来源于品牌带给消费者的特殊效用；品牌与消费者的关系是品牌价值的形成基础，品牌价值的大小还要受到其他因素的影响；完整的品牌价值测评应由两方面构成：按照收益法原则测评品牌的财务价值；选择适当的品牌权益模型对品牌权益进行测评。

Research on the direction of well-known brands: brand awareness, brand recognition, brand reputation, brand preference, brand share, brand satisfaction and brand loyalty, and so on, indicators of consumer brands from the direct evaluation and accreditation, which, Is the core indicators of brand loyalty.

知名品牌研究的方向：品牌知名度、品牌认知度、品牌美誉度、品牌偏好度、品牌占有率、品牌满意度、品牌忠诚度等，指标来源于消费者对品牌的直接评价和认可，其中，核心指标是品牌忠诚度。

与brand相关的网络解释 [注：此内容来源于网络，仅供参考]

Brand：品牌

英语 "品牌"(brand)一词源于古挪威语的"brandr",意思是"打上烙印",这可以说是品牌最为原始的定义. 如今,品牌的内涵已经远远超出了早期"识别"的范畴,呈现出日益多元化的态势. 例如,Philip Kotler(1997)认为,品牌就是一个名字、称谓、符号或设计,

Brand：牌名

商品的商标,牌名(BRAND)及货号(ART NO.)一般可以不填.商品名称等项列完后, 国外信用证有时要求填写合同,信用证号码等,可加填在此栏空白处. 应在下一行加上表示结束的符号,以防止加填伪造内容.

Brand：商标

大家知道,一个公司的核心价值集中地体现在它的"商标"(Brand)之中. 比如,我们要问,可口可乐的"商标"与微软的"商标"相比较(相对而言)是不是要"高"一些?答案当然是这样

Brand：牌子

(3) 如任何牌子名称(包括任何花巧名称)或任何商标,相当可能在食物性质的任何方面误导买方,则须紧接在该名称或商标之后印上"牌子"(Brand)或"商标"(TM)一词(视属何情况而定),字体必须可阅及高度不少於3毫米.

brand loyalty：品牌忠诚度

所以,前者将品牌资产概况为为五个方面:品牌忠诚度(brand loyalty),品牌知名度(name awareness),品质认知度(perceived quality),除品质认知度之外的的品牌联想(brand association),以及品牌资产的其它专有权---专利权、商标、渠道关系等.